Goal:
Successfully transition into new ERP system with a custom solution that bridges gaps in sales, warehouse, and service workflows, while laying the foundation for a scalable automotive ecosystem.
Challenge and Pain Points:
The existing ERP system although robust, it is very cumbersome and the clickstream is extremely inefficient. This was creating workflow bottlenecks and poor user satisfaction. Key challenges included a lack a graceful way to create fitment tools for tires and rims, thus incurring a time-consuming manual processes in the sales process with end customers find very frustrating and time consuming. These issues led to delays for the sales team in finding accurate fitment information, inefficiencies in warehouse picking, and a need for clearer, faster sales interactions to improve customer experience.
Tools & Skills:
Figma, FigJam, user research - 1 on 1 interviews, competitive analysis, wireframing, prototyping,
Research & Discovery:
Conducted cross-department interviews to identify frustrations with the existing ERP system, mapped workflows for key operations, and performed a competitive analysis of automotive shop software to address inefficiencies and improve processes.
"The system is too complicated, it makes it hard to find a tire quickly and customers get upset."
Hypothesis:
Simplifying workflows and automating repetitive tasks will improve efficiency and user satisfaction.
UX & Flows
Designed seamless UX flows by mapping departmental processes, conducting employee interviews, and leveraging insights from a landscape audit to address pain points and create a unified, efficient ERP system tailored for automotive retail and wholesale operations.
Design
Crafted a custom ERP design by synthesizing insights into wireframes and prototypes, iterating through feedback from team members, and ensuring scalability and usability across retail, wholesale, and distributor operations.
Production Handoff
Facilitated a smooth production handoff by delivering detailed design specifications, and comprehensive documentation, collaborating closely with developers to ensure alignment and scalability during implementation.
