Goal:
The goal was to transform Intelocate, a SaaS platform for multi-location business operations, from a functional but clunky proof-of-concept into a user-friendly solution. The redesign aimed to improve task workflows, enhance usability, and deliver measurable productivity gains for organizations managing hundreds of retail locations.
Challenge and Pain Points:
While early customers recognized the platform's potential, its cumbersome interface hindered task completion and user satisfaction. The challenge was to address these usability issues, streamline task management, and align the platform with the founder’s vision, ensuring it met the needs of multi-location businesses effectively.
Tools & Skills:
UX Research, Strategy, UX, UI, Sketch, Principle, InVision, Prototyping, Design System
Opportunity Statement:
"By simplifying workflows and centralizing communication within a scalable design system, Intelocate can improve task efficiency and issue resolution, driving productivity gains and solidifying its value for multi-location organizations."
UX & Flows
Designed seamless UX flows by mapping departmental processes, conducting employee interviews, and leveraging insights from a landscape audit to address pain points and create a unified, efficient ERP system tailored for automotive retail and wholesale operations.
Critiquing Prelimiary UX
User Flows
Capturing User Stories
Refining Flows
Testing & Validating with InVision
60% Less Time Managing Issues: ADL Developments cut issue management time by 60%.
11x Faster Issue Resolution: HMV accelerated issue resolution 11-fold across 100+ stores.
11x
75%
75% Fewer Emails: Office Outlet reduced emails per task by 75%, streamlining communication.
